Evaluation Activity 5: Attracting the Target Audience

Above is an annotated video to show how we attempted to target the audience through different aspects of our film opening. 

We wanted to ensure that the audience could relate to the characters, through age and circumstances, and locations within the film to make our film more interesting and to attract a wider audience as the audience thinks that the events could happen to them. A younger audience would be attracted to this film as it shows an alternative of what schools are normally like. An older audience may still be able to relate with children of their own or even as a way to reminisce about their childhood.